Move over, ranch dressing. There’s a new pink sauce in town, taking over TikTok. This mystery condiment, which goes by various names like “pink sauce,” “pink goop,” or “pink slime,”. It is a bright pink, creamy, and gloopy topping that some people love and others hate.
It’s hard to tell what’s actually in the sauce. However, some recipes include mayonnaise, ketchup, relish, and Sriracha, among other ingredients. While the sauce’s ingredients are up for debate, one thing is for sure: it’s taken over TikTok.
In the past month, the #pinksauce hashtag has amassed over 4.5 million views. And videos of people eating the sauce have racked up millions of likes. There’s even a “Pink Sauce Appreciation Society” with over 40,000 members.
What is Pink sauce, and how did it become viral on Tiktok?
Chef Pii has been hard at work promoting her pink sauce recipe, which seems to be paying off. Pii isn’t the only one capitalizing on the pink sauce trend. Also, several brands have released their own versions of the sauce. And it’s quickly become a popular menu item at restaurants across the country. So, what is this viral sauce, and how did it become so popular?
The pink sauce trend can be traced back to a TikTok user named @thats_so_jazzy. Nonetheless, she also posted a video of herself eating chicken fingers dipped in a pink sauce. The video, she posted in early March, quickly went viral. It massing over 3 million views. @thats_so_jazzy’s video inspired other TikTok users to try the sauce, and the #pinksauce trend was born.
The tricky territory of creator food businesses
Food businesses are definitely a tricky territory. They require a lot of creativity and innovation, and they can be very successful. However, this success comes with its own set of challenges, namely scale, and consumer demand.
Creating something new is definitely appreciated by consumers, but making sure the product is good enough to sell can be difficult. That’s why it’s important to have a clear and concise business plan and a team of experienced and talented food creators. With a little bit of hard work and a lot of dedication, creator food businesses can be a huge success!