Millennials & Organic Food? If you’re a millennial, you might think the organic food craze is just one more thing that’s ruining your life. It’s not your fault; it’s generational. In fact, every generation has its cuisine—and there’s science behind why eating organic can be good for all of us.
Millennials are the largest and most diverse generation in history.
Millennials are the largest and most diverse generation in history. They are also more educated than previous generations, with a higher college enrollment rate. Millennials also have more access to technology—they were born into the digital age.
The millennial generation has grown up with processed food and fast food restaurants becoming popular staples in their daily lives. Millennials have been raised on microwavable meals, takeout pizza and instant noodles; they’ve had access to frozen foods since childhood; they’ve never known a world without grocery stores filled with pre-packaged snacks and ready-to-eat meals; they’ve always been able to order anything they want online instead of going out for it themselves (or anywhere else).
Millennial spending power is huge, with an estimated 33% of all grocery sales.
Millennials are the largest and most diverse generation in history. They’re also on track to be the most educated, with a higher percentage finishing college than any other generation before them.
They have huge spending power, with an estimated 33% of all grocery sales going to them. Millennials are changing the food industry through their desire for convenience—for example, they choose ready-to-eat foods over cooking at home and order food online rather than shop at a store.
Millennials’ rising cost of living means they’re making more conscious purchasing decisions.
The rising cost of living means they’re making more conscious purchasing decisions. They’re spending less on food and more on groceries, with a focus on healthy foods.
Millennials are also buying more organic food than other generations did at their age, which is good news for the organic farming industry.
Millennials are changing the food industry through their desire for convenience.
They are known for their foodie tendencies. They are the generation that wants to know where their food comes from, how it’s prepared, and if it’s organic or not. Millennials have also shown an interest in knowing how long something will take to prepare before they buy it at the store. Many millennials are looking for quick and easy ways to eat healthy—organic or not!
Millennials want convenience when it comes to food because they’re often on the go; they’re constantly running around and don’t want to spend hours making a meal at home when they could be doing other things like working out, reading a book or playing with their dog (okay maybe not all millennials do these things).
But regardless of what millennials do with their time outside of work/school/other obligations, there’s one thing all of them have in common: They want convenience when it comes to getting their meals on time without having any trouble finding ingredients needed for those meals beforehand.
Millennials are setting a new standard for eating healthy.
This generation has the highest level of education in history, and they know what they are doing. Millennials are also the first generation to grow up with the internet, so it is easy for them to find information about healthy eating.
Millennials are the largest and most diverse generation in history. This means they have a lot of purchasing power, which is why it’s important for brands to understand them and how their preferences for food differ from those of other generations. Millennials are setting a new standard for eating healthy, which means companies must adapt or risk losing customers.