How Social Media is Changing the Food Industry

How Social Media is Changing the Food Industry and Shaping Food Culture

Social media has drastically changed the way we consume and think about food. From food bloggers to influencers, the food industry has been impacted by the rise of social media in a big way. In this blog, we’ll explore the impact of social media is changing the food industry and how it shapes food culture.

Food Trends

Social media has made it easier than ever for food trends to spread like wildfire. Social media has played a big role in popularising these food trends, from matcha lattes to avocado toast. Platforms like Instagram and TikTok have also made it easier for chefs and food brands to showcase their creations, resulting in more exposure to new and innovative dishes. This has resulted in a more diverse food scene, with new and exciting foods being introduced to the market.

Food Blogging and Influencer Marketing

Social media has also played a big role in the rise of food blogging and influencer marketing. Food bloggers and influencers have a large following on social media, and they use their platforms to share their thoughts and experiences on food. This has resulted in a more personal and relatable approach to food content, which has helped to shape food culture.

Food Photography

Social media has also played a big role in how we think about food photography. Platforms like Instagram have made food photography more popular and accessible than ever before. This has resulted in a more visually appealing and appetizing food scene, with many restaurants and food brands investing in high-quality food photography to attract customers.

Conclusion

Social media is changing the food industry and has played a big role in shaping food culture. From food trends to food blogging and influencer marketing, social media has changed the way we consume and think about food. Platforms like Instagram and TikTok have also helped to popularise new and innovative foods, making the food scene more diverse and visually appealing. So, next time you scroll through your feed and come across a mouth-watering food post, remember the impact social media has on the food industry.

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Binny Agarwal

Binny Agarwal

Hi, my name is Binny and I am a food enthusiasts blogger curator. I love to discover new restaurants, cook tasty dishes, and tell the story of where food comes from.

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Mango phirni

Ingredients required
Rice 100 gm (raw)
Ripe Mango 2-3 nos. (1 cup pulp)
Full fat milk 1 litre
Sugar 100 gm or as per taste
Elaichi powder a pinch
Almonds (chopped) 1 tbsp
Cashew nuts (chopped) 1 tbsp
Pistachios (chopped) 1 tbsp
Salt a pinch
For garnish
Ripe mango slices
Fresh mint sprigs

How to make Mango Phirni:
Wash the rice a couple of times. Soak the rice in water for 45 minutes, after soaking, drain the water and air dry the soaked rice.
Cut the mangoes and remove the flesh and transfer them to the grinding jar to make a puree.
Once the rice is completely dried, transfer to a mixer grinder and grind to a coarse texture, make sure not to grind too much. Further, soak the grounded rice in milk, take 200 ml milk from the 1 litre, and keep the remaining 800 ml milk for making the phirni.
Set a heavy bottom vessel on medium heat, add the remaining 800 ml of full-fat milk, stir and bring to a light simmer.
Once the milk is boiled, add the milk-soaked rice, make sure to stir while adding the rice, and cook for 10 minutes on medium flame while stirring in short intervals. Scrap off the sides while cooking. Make sure to stir continuously throughout the cooking process.
Once the phirni starts to thicken, lower the flame and stir continuously, cook until the rice grains are cooked.
Once the phirni is thickened, add the mango puree, and chopped nuts and stir well.
Taste for the sweetness and add the sugar accordingly, add a pinch of elaichi powder, stir and cook on medium-low flame while stirring for another 5-7 minutes. The consistency of the phirni should be thick.
Finish with a pinch of salt and stir well.
Transfer immediately in a sakora/kullhad to set, make sure the phirni is warm enough while setting in the sakora/kullhad.
Set in the fridge for a minimum of 3-4 hours or overnight. Once set, remove and serve chilled with some mango pieces as a garnish and a few fresh mint leaves.

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Black Halwa is a unique Kerala delicacy and is a regional favorite. One must try out this yummy black halwa and we guarantee that you will fall in love at first bite.
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Ingredients required:
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How to make black halwa:
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2. In a mixing bowl, add maida, rice powder, and coconut milk. And mix well without lumps. Add the jaggery solution to this mixture after pouring it into an uruli/ Kadai
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